Wednesday Apr 18, 2018
11:45 AM - 1:00 PM PDT
Wednesday April 18, 2018 11:45-1:00
Carson Valley Inn
$25 lunch for members, $35 for non-members
$ 5 Raffle tickets (optional)
782-8144
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INTEGRATED MARKETING COMMUNICATIONS, THE SUM IS GREATER THAN THE PARTS
One of the many characteristics of modern marketing is the sheer volume of options available. Today’s marketers are faced with an ever-growing number of tactics, channels and tools to utilize—but a solid strategy and an integrated approach is necessary.
To be most effective, campaigns should be strategic and integrated, and they should include marketing communication strategies and tactics that are well orchestrated with selected media and messaging. This workshop is 100% focused on a strategic approach that will help you to better integrate and manage marketing communications (IMC) to increase sales. You will learn to develop end-to-end integration strategies and tactics that achieve objectives by effectively leveraging multiple media platforms.